Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021)

Big Data Analysis on E-commerce Platform

Authors
Yuhao Gao
Corresponding Author
Yuhao Gao
Available Online 12 July 2021.
DOI
10.2991/aebmr.k.210712.031How to use a DOI?
Keywords
Big data analytics, E-commerce, worth of business, challenges, methods
Abstract

Big data analytics (BDA) within e-commerce has now been increasingly emphasized in recent decades. However, as a principle, it is underdeveloped, obstructing its theoretical and practical growth. The discussion part of this paper examines BDA in the field of e-commerce via a systemic literature analysis. Firstly, provides a conceptual context that addresses BDA’s meaning, features, styles, market values, and e-commerce issues. The paper also sparks a wider exploration of future studies and theoretical and practical problems. Overall, the results of the study synthesize a variety of BDA principles (e.g., big data classification, categories, design, market importance, and related theories) to provide valuable insight into cross-cutting analytical tools in e-commerce.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
12 July 2021
ISBN
978-94-6239-403-2
ISSN
2352-5428
DOI
10.2991/aebmr.k.210712.031How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yuhao Gao
PY  - 2021
DA  - 2021/07/12
TI  - Big Data Analysis on E-commerce Platform
BT  - Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021)
PB  - Atlantis Press
SP  - 191
EP  - 195
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210712.031
DO  - 10.2991/aebmr.k.210712.031
ID  - Gao2021
ER  -