Pet Cultivation Game Analysis of Mobile Commerce Platform Based on 8 Core Drives Framework

DOI

10.2991/aebmr.k.210712.015How to use a DOI?

Keywords

Gamification, octalysis framework, mobile commerce, game, pet cultivation

Abstract

In recent years, mini-games on mobile commerce platforms have shown a trend of continuous expansion and development. The emerging gamification phenomenon still requires theory and investigation to supplement its explanation. Based on the theory of octalysis framework, this study collected data from 207 college students in China who play pet cultivation game on mobile commerce platform, and conducted statistical analysis with software. The study found that the majority of users of these games are women, and they are more likely than men to identify with a sense of choice and accomplishment. In the analysis of octalysis framework, the strongest motivation for people to play such games is to save money and make money, while the weakest motivation is to socialize. There are individual differences in the frequency of game use in items of social interaction, sense of choice, achievement and ownership. In addition, the frequency of game use is positively correlated with the frequency of platform shopping.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yu Na
AU  - Huang Yi-Ting
PY  - 2021
DA  - 2021/07/12
TI  - Pet Cultivation Game Analysis of Mobile Commerce Platform Based on 8 Core Drives Framework
BT  - Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021)
PB  - Atlantis Press
SP  - 85
EP  - 88
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210712.015
DO  - 10.2991/aebmr.k.210712.015
ID  - Na2021
ER  -