Promotion of Exhibition Industry to Tourism Consumption under the Background of Digital Economy

DOI

10.2991/aebmr.k.210712.049How to use a DOI?

Keywords

Digital economy, Exhibition industry, Service consumption, Precision marketing

Abstract

Since the outbreak of COVID-19, tourism and exhibition industry have been hit hard, and stimulating tourism consumption will face many difficulties. In the context of digital economy, by holding small-scale and short-distance community-based exhibitions or festival activities, promoting night economic development such as tourism performance activities, concerts, and holding exhibition activities such as sports events related to healthy life, It can not only promote the recovery and development of exhibition industry and tourism industry, but also promote the consumption of tourism services. With the rapid development of digital economy, these ideas have the advantages of policy, residents’ Internet penetration and information technology, so it is worth trying in the exhibition industry in the downturn. In the development of exhibition products, we should pay attention to the enhancement of consumer experience as a service product. In the context of digital economy, we should use Big Data to improve the operation and management level, realize the precise marketing of exhibition activities by using mobile Internet technology, improve efficiency and customer conversion rate, develop and run exhibition activities, and promote the growth of tourism and related service consumption.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Hongxia Wu
PY  - 2021
DA  - 2021/07/12
TI  - Promotion of Exhibition Industry to Tourism Consumption under the Background of Digital Economy
BT  - Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021)
PB  - Atlantis Press
SP  - 282
EP  - 287
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210712.049
DO  - 10.2991/aebmr.k.210712.049
ID  - Wu2021
ER  -