Promotion of Exhibition Industry to Tourism Consumption under the Background of Digital Economy
- DOI
- 10.2991/aebmr.k.210712.049How to use a DOI?
- Keywords
- Digital economy, Exhibition industry, Service consumption, Precision marketing
- Abstract
Since the outbreak of COVID-19, tourism and exhibition industry have been hit hard, and stimulating tourism consumption will face many difficulties. In the context of digital economy, by holding small-scale and short-distance community-based exhibitions or festival activities, promoting night economic development such as tourism performance activities, concerts, and holding exhibition activities such as sports events related to healthy life, It can not only promote the recovery and development of exhibition industry and tourism industry, but also promote the consumption of tourism services. With the rapid development of digital economy, these ideas have the advantages of policy, residents’ Internet penetration and information technology, so it is worth trying in the exhibition industry in the downturn. In the development of exhibition products, we should pay attention to the enhancement of consumer experience as a service product. In the context of digital economy, we should use Big Data to improve the operation and management level, realize the precise marketing of exhibition activities by using mobile Internet technology, improve efficiency and customer conversion rate, develop and run exhibition activities, and promote the growth of tourism and related service consumption.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hongxia Wu PY - 2021 DA - 2021/07/12 TI - Promotion of Exhibition Industry to Tourism Consumption under the Background of Digital Economy BT - Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021) PB - Atlantis Press SP - 282 EP - 287 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210712.049 DO - 10.2991/aebmr.k.210712.049 ID - Wu2021 ER -