The Pros and Cons of Influencer Marketing

DOI

10.2991/978-94-6463-036-7_161How to use a DOI?

Keywords

Influencer Marketing; Consumers; Advantages; Pros.

ABSTRACT

Due to the rise of the Internet in today's society, more consumers will choose to buy goods on the Internet. This has also led to the expansion of online celebrity marketing. With the development of Internet celebrity marketing, it will not only bring benefits to the society, but also bring disadvantages. Therefore, this article will use literature analysis to analyze the advantages and disadvantages of online celebrity marketing. In the process of research, we find the benefits of online celebrity marketing: it can bring employment conditions to more people, help more poor people get rid of poverty and become rich, and it can bring more consumption choices to consumers. But the ensuing price instability, and the quality of the instability so that the network celebrity marketing vice has two sides. And in the future, Internet celebrity marketing will likely have a more far-reaching impact.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jiacheng Wu
PY  - 2022
DA  - 2022/12/31
TI  - The Pros and Cons of Influencer Marketing
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1093
EP  - 1097
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_161
DO  - 10.2991/978-94-6463-036-7_161
ID  - Wu2022
ER  -