The Influence of Online Web Reviews on Consumers’ Purchase Intention

DOI

10.2991/978-94-6463-036-7_41How to use a DOI?

Keywords

online reviews; consumer purchase intention; case study

Abstract

Consumers’ willingness to buy is usually influenced by many factors, and online reviews have become one of the most important influencing factors. This paper uses literature research and simple case studies to describe the definition, classification, and development process of online reviews, and then analyzes the mechanisms by which online web reviews influence consumers’ purchase intentions, and in doing so, summarizes the significance of this influence of online web reviews for companies and consumers.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - YiHan Hu
PY  - 2022
DA  - 2022/12/31
TI  - The Influence of Online Web Reviews on Consumers’ Purchase Intention
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 276
EP  - 282
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_41
DO  - 10.2991/978-94-6463-036-7_41
ID  - Hu2022
ER  -