A Study on the Development of Traditional Chinese Medicine Service Trade Facilitated by Digital Technology

DOI

10.2991/978-94-6463-036-7_250How to use a DOI?

Keywords

Service trade; Traditional Chinese medicine industry; E-commerce; Digital trade

Abstract

As a unique industry in China, traditional Chinese medicine is involved in the primary, secondary and tertiary industries, especially the medical treatment, health, scientific research and service. Targeted at the current conditions and problems of the traditional Chinese medicine service trade in China, this paper analyzes the mechanism that uses digital technology to help the development of traditional Chinese medicine service trade, including its close relationship with market competitiveness, health concepts, trade barriers and cultural heritage. This paper also proposes the countermeasures and suggestions for adaptation to the digitization of the traditional Chinese medicine service trade.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rongjun Xie
AU  - Meiqin Lv
PY  - 2022
DA  - 2022/12/31
TI  - A Study on the Development of Traditional Chinese Medicine Service Trade Facilitated by Digital Technology
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1672
EP  - 1677
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_250
DO  - 10.2991/978-94-6463-036-7_250
ID  - Xie2022
ER  -