Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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Positive or Negative Impacts: Twentieth Century Fox After Its Merger with Disney

Authors
Jiayi Sun1, *
1Lake Forest Academy, Lake Forest, IL, 60045, United States
*Corresponding author. Email: jiayi.sun@students.lfanet.org
Corresponding Author
Jiayi Sun
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_62How to use a DOI?
Keywords
Twentieth Century Fox; Walt Disney Company; horizontal merger
Abstract

Twentieth Century Fox is one of the oldest movie studios in the United States and has produced many iconic films such as Titanic, Avatar, and X-Men. In 2017, the Walt Disney Company announced its intention to conduct a merger with 20th Century Fox, and the horizontal merger is successfully conducted and closed in March 2019. The purpose of this paper is to explore whether the acquisition deal between Disney and 20th Century Fox brings more positive or negative impacts on Fox. This paper refers to the horizontal merger theory and conducts a thorough SWOT analysis on the research subject, 20th Century Fox. This research concludes that the acquisition deal between Disney and 20th Century Fox brings more positive impacts on Fox than the negative. To compensate for its existing flaws, 20th Century Fox can concentrate on diversifying its content, preserving its intellectual property, and increasing its bargaining leverage with its channel partners such as fubo TV and Hulu +. To summarize, the acquisition agreement between Disney and 20th Century Fox benefits Fox by allowing it to broadcast its content on Disney +, broaden its movie genres, increase its global markets, and access to additional funding for larger-scale productions.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
10.2991/978-94-6463-036-7_62
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_62How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiayi Sun
PY  - 2022
DA  - 2022/12/31
TI  - Positive or Negative Impacts: Twentieth Century Fox After Its Merger with Disney
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 422
EP  - 427
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_62
DO  - 10.2991/978-94-6463-036-7_62
ID  - Sun2022
ER  -