Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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Business Synergy Merger Between Walt Disney Studios and Marvel Studios

Authors
Yige Zhai1, 1, *
1Miss Porter’s School, Farmington, CT, 06032, USA
*Corresponding author. Email: yzhai23@missporters.org
Corresponding Author
Yige Zhai
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_155How to use a DOI?
Keywords
Walt Disney; Marvel Studios; Business acquisition; Synergy effect; SWOT analysis
ABSTRACT

On December 31st, 2009, right towards the end of the Global Financial Crisis, an important acquisition took place in the entertainment industry. Walt Disney Studios officially announced the acquisition of Marvel Studios. The purpose of this study is to explore the impact of the acquisition on Disney as well as Marvel Studios. This research primarily employs the model of SWOT analysis to help examine Disney’s business conditions before and after the acquisition. This research concludes that the acquisition substantially diversified Disney’s audience demographic and added a lot of characters and stories to Disney’s film collections. These values made the deal very successful and beneficial for Disney. The implication of this study includes suggestions for Disney as well as other studios in similar positions. These include studios in the entertainment that are also trying to make synergistic acquisitions and mergers.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
10.2991/978-94-6463-036-7_155
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_155How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yige Zhai
PY  - 2022
DA  - 2022/12/31
TI  - Business Synergy Merger Between Walt Disney Studios and Marvel Studios
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1051
EP  - 1057
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_155
DO  - 10.2991/978-94-6463-036-7_155
ID  - Zhai2022
ER  -