Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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Effects of Digital Ecosystem and Partial Knowledge on Brand Loyalty in the Smartphone Industry

Authors
Jinshuo Zhang1, *
1School of Mathematical Sciences, Univervity of Electronic Science and Technology of China, Sichuan Province, Chengdu, 610000, People’s Republic of China
*Corresponding author. Email: remonddmk@outlook.com
Corresponding Author
Jinshuo Zhang
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_195How to use a DOI?
Keywords
Smartphone market in China; Tech product marketing; Digital ecosystem; Bias; Brand loyalty
Abstract

Smartphones have become an essential tool and a common product since the 2010s. Despite being a type of electronics, its rather shorter life-cycle and more frequent upgrades makes its marketing a valuable topic to research on. This study provides two particular angle, which are digital ecosystem and brand loyalty, discussing about their concepts and applications, and finding their positive relationships with brand loyalty through analyzing survey data.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
10.2991/978-94-6463-036-7_195
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_195How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jinshuo Zhang
PY  - 2022
DA  - 2022/12/31
TI  - Effects of Digital Ecosystem and Partial Knowledge on Brand Loyalty in the Smartphone Industry
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1324
EP  - 1329
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_195
DO  - 10.2991/978-94-6463-036-7_195
ID  - Zhang2022
ER  -