Big Data Boosts the Development of China Fitness Industry - Take Keep app as an Example

DOI

10.2991/978-94-6463-036-7_144How to use a DOI?

Keywords

Fitness; SWOT; Internet; Strategy; Health

Abstract

The paper is to explore the current research status of the use of fitness APP and clarify the influencing factors on using fitness APP。With the development of social economy and the improvement of material living standard, people pay more and more attention to physical health, which accelerates the development of some sports software. Online fitness, which takes “Internet + fitness” as the core driving force, is a new driving force for the development of sports and fitness industry in the digital era. This paper takes a fitness app as a case for theoretical explanation, comprehensively uses the case analysis method and SWOT analysis method, discusses the contribution of big data in the fitness app, excavates the application status of the Internet in the whole fitness industry, and puts forward the promotion strategies for the high-quality development of the fitness industry.

According to the research, the sports and fitness industry faces many difficulties and problems, such as insufficient investment in new technologies, single product, insignificant brand differentiation, lack of close online and offline integration, immature technology development, and lack of compound talents. After the analysis, the author puts forward reasonable development suggestions according to the current problems.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Aohua Wu
PY  - 2022
DA  - 2022/12/31
TI  - Big Data Boosts the Development of China Fitness Industry - Take Keep app as an Example
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 984
EP  - 988
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_144
DO  - 10.2991/978-94-6463-036-7_144
ID  - Wu2022
ER  -