Research on the Impact of Sustainable Logistics Service Quality on Consumers’ Cross Buying
- DOI
- 10.2991/978-94-6463-036-7_218How to use a DOI?
- Keywords
- Sustainable Logistics service Quality; Customer satisfaction; Perceived uncertainty; Cross buying
- Abstract
Through the literature, it is found that contemporary enterprises pay more attention to the sustainable, green and environmental protection logistics service quality provided by logistics service providers, and consumers gradually pay attention to this when making cross purchase. When improving the quality of logistics service, the risks and costs will change compared with the past. Therefore, based on the subjective utility theory, this study establishes a model considering consumer satisfaction and perceived uncertainty. Through questionnaire and field research, the data of 398 questionnaires were analyzed by SPSS and Amos. The results show that perceived uncertainty negatively regulates the relationship between customer satisfaction and cross purchase; Cross purchase is positively affected by sustainable logistics service quality and customer satisfaction. This study confirms the previous research on supplier customer relationship cooperation, which is beneficial to both sides and provides a reference for businesses to improve consumers’ cross purchase behavior in the future.
- Copyright
- © 2022 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Xiao-Hui Li AU - Zhi-Tao Chen PY - 2022 DA - 2022/12/31 TI - Research on the Impact of Sustainable Logistics Service Quality on Consumers’ Cross Buying BT - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) PB - Atlantis Press SP - 1471 EP - 1476 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-036-7_218 DO - 10.2991/978-94-6463-036-7_218 ID - Li2022 ER -