Combined with Economics, Predict the Future Development Direction of Catering Industry

Application of Loss Aversion Principle in Starbucks Business Case

DOI

10.2991/978-94-6463-036-7_43How to use a DOI?

Keywords

Catering industry; Covid-19; Loss aversion

Abstract

Due to the epidemic outbreak, businesses in the catering industry are facing unprecedented challenges. Combined with the previous research on loss avoidance and pricing related to the catering service industry, this paper aims to predict the future market development and find a way to help these companies get out of trouble. In order to achieve this goal, this paper selects Starbucks as the industry representative, analyses its historical data and forecasts its future cash flow, formulates some solutions combined with the loss avoidance principle, and analyses the possible problems and solutions.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiao Han
PY  - 2022
DA  - 2022/12/31
TI  - Combined with Economics, Predict the Future Development Direction of Catering Industry
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 288
EP  - 293
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_43
DO  - 10.2991/978-94-6463-036-7_43
ID  - Han2022
ER  -