Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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The Impact of Microsoft's Acquisition of Activision Blizzard

Authors
Shanqi Xu1, *
1Vision Academic, Shanghai, 200050, China
*Corresponding author. Email: 2016121619@jou.edu.cn
Corresponding Author
Shanqi Xu
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_133How to use a DOI?
Keywords
Microsoft; Activision Blizzard; Horizontal Merger Theory; SWOT Model; Metaverse
ABSTRACT

As people's incomes and technology improve, online games and metaverse concepts have become more mainstream and accepted. The purpose of this study was to analyze the impact of Microsoft's acquisition of Activision Blizzard on Microsoft itself and discuss the changes it will bring to society. This paper used the horizontal merger theory to discuss whether the merger will bring improvement to the Game Department of Microsoft. The SWOT analysis model was selected to qualitatively analyze the influence. According to the conclusion, the benefits of the acquisition were clear—taking over Activision Blizzard's game production process and expanding into more markets on top of it, while the potential threat was based on Microsoft's management capabilities and the feasibility of the metaverse concept. Therefore, Microsoft's acquisition of Activision Blizzard will be a very valuable acquisition case analysis. To summarize the acquisition mentality of large companies, this discussion process will help to learn the company's business decisions.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
10.2991/978-94-6463-036-7_133
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_133How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shanqi Xu
PY  - 2022
DA  - 2022/12/31
TI  - The Impact of Microsoft's Acquisition of Activision Blizzard
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 903
EP  - 910
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_133
DO  - 10.2991/978-94-6463-036-7_133
ID  - Xu2022
ER  -