Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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The Secrets Behind Olympic Economy

——An Analysis on Commercial Models of the Olympic Games

Authors
Chenxi Ma1, *
1Business School, Chongqing College of Humanities, Science & Technology, Chongqing, 401520, China
*Corresponding author. Email: uniqueness_cx@outlook.com
Corresponding Author
Chenxi Ma
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_58How to use a DOI?
Keywords
the Olympic Games; commercial model; economic impact; receipts and costs
Abstract

The Tokyo 2020 Olympic Games (which was actually held in the summer of 2021) and Olympic Winter Games Beijing 2022 have come to successful conclusions, “Olympic Economy” has once again in the social spotlight. According to the surveys, Tokyo 2020 Olympic Games lost 6.4 billion dollars, which could be the highest cost in the Olympic games, whereas many media and authoritative institutions predicted that Olympic Winter Games Beijing 2022 would achieve considerable profits despite precise financial data are not yet available. Because the two Olympic Games were separated by only six months under the same epidemic (COVID-19), which produced very different profit results, the business model of the Olympic Games has attracted the attention of scholars. This essay will collect and analyse expenditures and receipts data of several Olympic Games based on a review of studies on the economic impact of hosting the Olympic Games, and compare the differences in the commercial model between previous and recent period Olympic Games (Los Angeles 1984 Olympic Games as the dividing line). It further explores the factors influencing the profit and loss of hosting the Olympic Games, and comes up with some recommendations in three different ways: the eight years before the Olympic Games, during the Olympic Games, and after the Olympic Games.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
10.2991/978-94-6463-036-7_58
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_58How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chenxi Ma
PY  - 2022
DA  - 2022/12/31
TI  - The Secrets Behind Olympic Economy
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 396
EP  - 404
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_58
DO  - 10.2991/978-94-6463-036-7_58
ID  - Ma2022
ER  -