Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

<Previous Article In Volume
Next Article In Volume>

Application and Future of Data Analytics in Retail E-Commerce

Authors
Chaofan Deng1, *, Jinyi Zhang2, Ruixuan Wu3
1College of Civil Aviation Safety Engineering, Civil Aviation Flight University of China, Deyang, 618307, China
2Yixing High School, Jiangsu Province, Wuxi, 214299, China
3YewChung International School, Chongqing, 401122, China
*Corresponding author. Email: erxiaodcf@163.com
Corresponding Author
Chaofan Deng
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_70How to use a DOI?
Keywords
Electronic Commerce; Value Chain; Data Analytics
Abstract

Retail e-commerce, a vital significant industry, developed greatly due to the advance in data science, particularly in covid-19 pandemic. Data analytics is becoming a wide application in retail e-commerce. In this paper, we firstly do an industry overview, which includes the history, current business dynamics and the challenges of retail e-commerce. Then, we integrate the value chain for the retail e-commerce industry and further demonstrate current applications of data analytics across the value chain. Lastly, the future applications of data analytics in retail e-commerce are contemplated.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
10.2991/978-94-6463-036-7_70
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_70How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chaofan Deng
AU  - Jinyi Zhang
AU  - Ruixuan Wu
PY  - 2022
DA  - 2022/12/31
TI  - Application and Future of Data Analytics in Retail E-Commerce
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 471
EP  - 476
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_70
DO  - 10.2991/978-94-6463-036-7_70
ID  - Deng2022
ER  -