Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

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The Effect of Personalization on Consumer Behaviors

Authors
Ziyi Huang1, *, Guanlin Chen2, Guanwen Zhao3
1School of Management and Economics, Chinese University of Hongkong (Shenzhen), Shenzhen, 518100, China
2Department of Math, Peking University, Beijing, 100871, China
3Shandong Experimental High School, Jinan, 250001, China
*Corresponding author. Email: 120090783@link.cuhk.edu.cn
Corresponding Author
Ziyi Huang
Available Online 26 September 2023.
DOI
10.2991/978-94-6463-246-0_47How to use a DOI?
Keywords
Information overload; Personalization; Consumer behavior; Recommendation; Privacy; Marketing
Abstract

Information is the cornerstone of decision-making process, as consumers’ choice of a product or service mainly based on the information they receive or collect. The internet has flooded and overwhelmed consumers with tons of miscellaneous information, causing information overload. Personalization is developed as an ideal solution to this problem by delivering messages to specialized individuals, in order to improve communication efficiency. But it has become an essential strategic tool for companies and organizations to shape consumer behaviors. This paper reviews previous studies in this field, providing comprehensive overview of personalization, consumer behaviors, and the effect of personalization on consumer behaviors.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 September 2023
ISBN
978-94-6463-246-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-246-0_47How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ziyi Huang
AU  - Guanlin Chen
AU  - Guanwen Zhao
PY  - 2023
DA  - 2023/09/26
TI  - The Effect of Personalization on Consumer Behaviors
BT  - Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
PB  - Atlantis Press
SP  - 389
EP  - 405
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-246-0_47
DO  - 10.2991/978-94-6463-246-0_47
ID  - Huang2023
ER  -