Aspect that Affect the Attractiveness of Advertisement

DOI

10.2991/978-94-6463-246-0_20How to use a DOI?

Keywords

Advertising effectiveness; Advertisement; business; Attractiveness of advertisement

Abstract

Almost all businesses in the market providing goods or services need to make advertisements. With the development of technology, different forms and types of advertising were appearing in our life. Business wants to gain the most effect from the money they paid. Therefore, marketers would investigate the different advertisements and try to maximize the effectiveness and attractiveness of their ads. This passage investigates the different aspects that affect an advertisement’s effectiveness and attractiveness: color, position, location, content, creativity, music, endorsement, length, and preceding and succeeding. These include both positive and negative factors that affect the effectiveness of the ad. This review paper is based on existing research papers in the related area.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yumeng He
PY  - 2023
DA  - 2023/09/26
TI  - Aspect that Affect the Attractiveness of Advertisement
BT  - Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
PB  - Atlantis Press
SP  - 173
EP  - 179
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-246-0_20
DO  - 10.2991/978-94-6463-246-0_20
ID  - He2023
ER  -