Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

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Pinduoduo Evolves Through Change and Discernment

Authors
Yuhui Weng1, *, Zihao Liu2, Wenxi Wei2, Ying Liu1, Yaqi Li3
1College of International Education, South China Agricultural University, Guangzhou, China
2Faculty of Business and Economics, Monash University, Melbourne, Australia
3Guangzhou Dublin International College of Life Science and Technology, SCAU, Guangzhou, China
*Corresponding author. Email: 707239658@qq.com
Corresponding Author
Yuhui Weng
Available Online 26 September 2023.
DOI
10.2991/978-94-6463-246-0_83How to use a DOI?
Keywords
Pinduoduo; Smart Finance; Contemporary Trade; Discernment
Abstract

Online shopping has become one of the main shopping methods for most households and is closely associated with our lives. E-commerce platforms and related industries are growing rapidly and becoming indispensable economic players, creating strong ties with people’s livelihoods, society and the country. In this highly competitive e-commerce market, Jindo, a dark horse, has created a new model that combines social and shopping in a market already monopolised by e-commerce giants such as Taobao, Jingdong and Alibaba. This paper will focus on the analysis of this model and analyse the corresponding corporate culture of Jindo.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 September 2023
ISBN
10.2991/978-94-6463-246-0_83
ISSN
2352-5428
DOI
10.2991/978-94-6463-246-0_83How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuhui Weng
AU  - Zihao Liu
AU  - Wenxi Wei
AU  - Ying Liu
AU  - Yaqi Li
PY  - 2023
DA  - 2023/09/26
TI  - Pinduoduo Evolves Through Change and Discernment
BT  - Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
PB  - Atlantis Press
SP  - 691
EP  - 697
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-246-0_83
DO  - 10.2991/978-94-6463-246-0_83
ID  - Weng2023
ER  -