Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

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Comparison of Marketing Methods and Strategies of Luxury Brands-Take Balenciaga and Louis Vuitton as Examples

Authors
Yuyan Li1, *
1School of Europe, Beijing International Studies University, Beijing, 100024, China
*Corresponding author. Email: 2019220476@stu.bisu.edu.cn
Corresponding Author
Yuyan Li
Available Online 26 September 2023.
DOI
10.2991/978-94-6463-246-0_30How to use a DOI?
Keywords
Marketing method; marketing strategy; luxury brand
Abstract

Nowadays, luxury has gradually become popular and become a part of people’s life. Especially after the COVID-19 pandemic, the marketing model and strategy of luxury are particularly important. A brand’s marketing mode represents its brand characteristics, so each brand’s marketing methods are different. Nowadays, the marketing model and strategy of Balenciaga and Louis Vuitton have been studied and analyzed in depth, but how to make the sales of these brands further? How to attract more customers with existing brand features? These problems can be studied in more depth. This paper analyzes the marketing models and strategies of Louis Vuitton and Balenciaga based on the research on Luxury in the recent two years by Bain Company Luxury Study. This paper will analyze these two brands and show how they should promote the brand reputation and increase brand value.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 September 2023
ISBN
978-94-6463-246-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-246-0_30How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuyan Li
PY  - 2023
DA  - 2023/09/26
TI  - Comparison of Marketing Methods and Strategies of Luxury Brands-Take Balenciaga and Louis Vuitton as Examples
BT  - Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
PB  - Atlantis Press
SP  - 245
EP  - 251
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-246-0_30
DO  - 10.2991/978-94-6463-246-0_30
ID  - Li2023
ER  -