Cross-border Marketing Strategy for Pop Mart Based on the 4P Theory

DOI

10.2991/978-94-6239-604-3_51How to use a DOI?

Keywords

4P marketing theory; Marketing strategy; Pop Mart; Blind box products

Abstract

The blind box industry emerges and will keep growing globally. Pop Mart has been the largest trendy toy brand in China. Meanwhile, it has achieved significant sales growth overseas and received numerous fans all over the world. The brand sets a good example of developing international businesses. Nevertheless, it lacks research focusing on the specific strategy. Thus, the study is aimed at giving suggestions for domestic enterprises to improve their international marketing strategies. It provided overseas marketing strategies of the trendy toy brand Pop Mart using the 4P marketing theory model. It also gives advice to Pop mart on how to solve the problem of imbalance global development.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shuyu Liu
PY  - 2026
DA  - 2026/02/26
TI  - Cross-border Marketing Strategy for Pop Mart Based on the 4P Theory
BT  - Proceedings of the 5th International Conference on Economic Development and Business Culture (ICEDBC 2025)
PB  - Atlantis Press
SP  - 490
EP  - 496
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-604-3_51
DO  - 10.2991/978-94-6239-604-3_51
ID  - Liu2026
ER  -