All of the articles in this proceedings volume have been presented at the 5th International Conference on Economic Development and Business Culture (ICEDBC 2025) during December 19 to 21, 2025 in Chengdu, China. These articles have been peer reviewed by the members of the Scientific Committees and reviewers...

The high tariffs adopted by the United States in recent years have caused the global value chain to shift from “efficiency” to “security” and “resilience”, making the regionalization and multi-centerization of the supply chain more obvious, and the multilateral trading system is also facing the risk...

In the era of rapid digital media development, luxury brands are increasingly relying on marketing videos as a primary method of marketing communication and promotion. As the most direct visual element, color plays a central role in shaping brand image, arousing consumer purchasing desire, and strengthening...

As smart contracts becomes increasingly popular, people start to be aware of how it can integrate with the traditional law systems. This paper examines the enforceability of smart contracts and the consistent gap between law and coding. Firstly, it identifies four core conflicts that codes and legitimacy...

We compare life-annuity values across Hong Kong, Japan, the United States, and Germany to quantify how cross-country differences in longevity and interest rates shape the cost of providing $1 of lifetime income. Using 2020 period life tables from the Human Mortality Database (ages 65–110) and either...

Under global economic integration, supply chain finance is crucial for relieving enterprises’ capital pressure, but traditional models are troubled by information asymmetry and inefficient risk control, with SMEs’ financing gap exceeding $5 trillion. The integration of blockchain and AI provides a new...

Work Integration Social Enterprises (WISEs) play a crucial role in promoting equal employment and social integration for individuals with mental disabilities. They aid in sustaining the inclusivity and sustainability of economic growth by fostering social equity. However, as industrial scale expands...

As an emerging field integrating culture and tourism, study tours combine education with travel experiences. Enhancing digital marketing is crucial for the industry’s high-quality development. This research examines the Sanxingdui Museum as a case study, applying brand communication theories and empirical...

The current development of international trade is fraught with both challenges and opportunities. China is advocating for digital consumption and promoting the deep integration of digital upgrades and industrial transformation. Financial consumption. To better explore the external manifestations and...

In the context of the intersection between de-globalization and re-globalization, the conflict between SCM and green industrial policies, which the US and Europe formulated to address climate change, is becoming increasingly prominent. This research focuses on the essence of the conflict, the necessity...

This paper focuses on the jeans market as its research object. Based on the sales data of a specific jeans manufacturing enterprise, the non-negative matrix factorization model is employed to identify potential features in the two dimensions of color and material. Research has found that in terms of...

Targeted poverty alleviation reshapes the opportunity set of small and micro enterprises by widening access to finance, easing market frictions, and extending public support for capability building. Yet many beneficiary firms continue to exhibit fragile liquidity, informal bookkeeping, and weak internal...

This paper analyzes systemic vulnerabilities in stablecoins through a comparative event study of the May 2022 TerraUSD (UST) collapse and the March 2023 USDC–Silicon Valley Bank (SVB) de-pegging. Peg deviation, trading volume, and volatility measures are combined with DeFi total value locked (TVL) and...

The growth of distributed energy resources inside smart grids introduces significant trust vulnerabilities, as central architectures fail at preventing opportunistic fraud in peer-to-peer energy exchanges. To address this problem, the paper proposes a hybrid framework that integrates blockchain and Trusted...

With the rapid development of blockchain technology, the security of cryptocurrency wallets has attracted increasing attention. This study systematically evaluates the entropy distribution characteristics and security differences of mnemonic phrases across different cryptocurrency platforms through statistical...

The blockchain security architecture is transforming from a single-dimensional protection to a multi-level comprehensive guarantee system. This article analyzes three key evolutionary trends in blockchain security: the paradigm shift of consensus mechanisms from proof of work to proof of stake, breakthroughs...

Blockchain technology provides a system for secure and decentralised data storage, which allows users to operate without trusting middlemen. The deployment of blockchain applications shows a significant gap between theoretical capabilities and practical operational outcomes. Most current decentralised...

Using data of A-share manufacturing listed companies from 2006 to 2021, this study empirically analyzes the relationship among financing costs, innovation, and TFP. Results show reducing financing costs drives innovation and enhances TFP. Heterogeneity analysis indicates leveraging scale effects, exploiting...

Digital transformation strongly drives enterprises’ high-quality development. This study takes 2017–2023 Chinese A-share listed firms on Shanghai and Shenzhen exchanges as samples, using a fixed-effects model to empirically test how digital transformation affects such development. Results confirm digital...

Artificial intelligence (AI) is fundamentally reshaping financial decision-making by enabling a paradigm shift from traditional experience-based approaches to data-driven methodologies, as evidenced by widespread adoption across banking, trading, and risk management sectors. This transformation leverages...

This paper redesigns Optimization Theory for finance-and-economics education. Motivation: growing demand for quantitative talent and expanded institutional support. Objective shifts from formal mastery to problem solving in financial and economic decisions. The framework targets three goals—knowledge,...

This paper investigates the predictive power of financial and textual sentiment factors on stock returns in the Chinese A-share market. Using monthly data from 2018 to 2024, the study combines standard financial indicators, such as size, book-to-market ratio, ROE, momentum, and volatility, with a sentiment...

The rise of Non-Fungible Tokens (NFTs) has created a demand for using these liquid assets as collateral in decentralized finance (DeFi). Protocols such as BendDAO, which are peer-to-pool based, have been created to facilitate lending with NFT collateral. However, the very nature of NFTs and their inherent...

This research work attempts to investigate the mode in which Chinese AI enterprises balance technology governance tensions associated with standardization versus adaptability in international expansion operations in varying regulatory settings worldwide. By using a multiple case study research design...

This paper studies Xiaomi’s brand position, product system, and company strategy. First, it examines Xiaomi’s brand concept of “touching people’s hearts, being honest with prices” and how it has changed. Second, it explains Xiaomi’s products, from smartphones to the AIoT ecosystem and Xiaomi cars, and...

In recent years, with the rapid development of the global economy and digital technologies, an increasing number of innovation activities have been influenced by digital technologies. As a dynamic and significant sector, the service industry is undergoing profound transformation. Research indicates that...

This paper systematically traces the evolutionary trajectory of Integrated Marketing Communication (IMC) since the 1990s, examining its evolution from “integration of communication tools” to “strategic integration management”. With the diversification of consumer media exposure and the proliferation...

SMEs are the “capillaries” of the national economy. Digital transformation has become a key path for them to break through competitive barriers and achieve cost reduction and efficiency improvement. However, due to their centralized governance structure and significant resource constraints, family-held...

According to the GONE theoretical framework, the study focuses on investigating financial fraud in A-share market in China (20182023) based on logistic regression model. The re-sults show that the management shareholding (greed), lack of equity checks (opportunity), pressure to grow (need) and poor supervision...

In the context of the global digital economy, data assets have become a core strategic resource for multinational corporations. However, traditional financial accounting systems face theoretical and practical lag. Taking YTO Express as a case study, this paper analyzes its data asset management practices...

With rapid economic development, people’s consumption demands are becoming increasingly diversified, no longer satisfied with simple material consumption. According to Maslow’s hierarchy of needs, people’s pursuit of emotional consumption is a natural progression towards higher-level emotional and spiritual...

The Belt and Road Initiative emphasizes infrastructure connectivity. In this context, the China-Laos Railway is a landmark infrastructure achievement. It helps Laos transition from a landlocked to a land-linked country. However, so far, the role of the Initiative as a driver of inclusive growth in the...

This study examines how environmental, social, and governance (ESG) performance relates to firm profitability in the United Kingdom’s main board market during 2009–2024. The analysis links ESG indicators from the London Stock Exchange Group (LSEG) to financial fundamentals from Compustat Global to form...

This paper systematically reviews the evolutionary process from classical statistical models to deep learning models, providing a detailed comparison specifically on the problem of Bitcoin price prediction. Compared with traditional statistical models, machine learning models can better capture nonlinear...

This study investigates financial resource misallocation stemming from “ownership bias” and “scale discrimination” within China’s high-quality development paradigm. Using 2011-2022 data from A-share non-financial listed firms, we find financial development significantly alleviates corporate financing...

This paper aims to reveal the internal mechanisms through which social media narratives drive youth consumption. Grounded in narrative communication theory, narrative transportation theory, the theory of planned behavior, and social influence theory, we construct an integrated model of “social media...

Policies promoting the integration of technology and finance help enhance corporate supply chain resilience, holding significant practical implications for building adaptive, robust, and plastic supply chain relationships. Using data from Chinese A-share listed companies on the Shanghai and Shenzhen...

This study empirically investigates the influence of Chief Executive Officer (CEO) equity incentives on corporate technological innovation and explores the boundary conditions of this relationship. Utilizing panel data from publicly listed companies in the United States spanning from 1980 to 2021, the...

Currently, marketing (psychology), as a major part of modern business activities and market academic research, has a significant impact on enterprises’ competitive advantage, thereby helping them activate consumer potential and improve marketing effectiveness. Therefore, this study focuses on exploring...

Utilizing China’s “Broadband China” demonstration city strategy as a quasi-natural experiment, and based on panel data of A-share listed companies from 2010 to 2020, we employ a time-varying Difference-in-Differences (DID) model for empirical examination. We sequentially propose a theoretical framework...

As an important vehicle for inheriting the red gene and boosting regional economy, the scientific and innovative marketing strategies of red tourism directly relate to the revitalization and sustainable development of red cultural resources. Jinggangshan, as the cradle of China’s revolution, possesses...

The Relationship Between Employee Health, Human Capital Investment, and Corporate Performance: Tensions Arising from the “Cost Paradox” in the Context of the “Healthy China” Strategy. This study, grounded in human capital theory and a strategic management perspective, uses data from Chinese A-share-listed...

Against the backdrop of global sustainable transformation and accelerated digital economic development, the relationship between supply chain digitalization and corporate environmental governance—particularly greenwashing—demands deeper exploration. Using a sample of Chinese A-share listed companies...

Green transformation and development is an important issue of global concern and one of the key paths for China’s high-quality economic growth. This paper, in combination with the national policies on green transformation and the relevant requirements of State Grid Corporation of China, constructs a...

Digital technology has emerged as a pivotal driver propelling the booming of cross-border e-commerce, which has become a core force fostering China’s foreign trade growth and facilitating employment structure transformation. Based on multi-source comprehensive data spanning 2001 to 2014, this study empirically...

Amid the advancement of global sustainable development strategies and the deepening of modern corporate governance, ESG has emerged as a critical framework influencing long-term corporate value and high-quality development. Building on a review of existing literature, this paper systematically examines...

This study examines the digital transformation pathways for China’s health supplement industry through an empirical analysis of 107 consumer questionnaires, identifying three fundamental challenges: a severe trust crisis, product homogenization, and diminishing returns from traditional marketing. The...

This study takes Inner Mongolia langege Dairy as an example, applying a case study method and utilizing enterprise data, market research information, distributor information, and publicly available market data to conduct an in-depth study on the direction of positioning implementation, marketing matching...

The digital economy and artificial intelligence act as critical accelerators for Chinese-style modernization, significantly boosting financial performance of manufacturing enterprises in the Beijing-Tianjin-Hebei (BTH) region. They are vital for advancing high-quality manufacturing development, enhancing...

In the current volatile economic environment, understanding the mechanisms behind consumer purchase intention is crucial. While previous studies have confirmed that brand personality significantly enhances purchase intention, the underlying mediating mechanisms remain under-explored. Based on the Theory...

The blind box industry emerges and will keep growing globally. Pop Mart has been the largest trendy toy brand in China. Meanwhile, it has achieved significant sales growth overseas and received numerous fans all over the world. The brand sets a good example of developing international businesses. Nevertheless,...

Customer churn is a major issue in the highly competitive banking sector, directly affecting long-term profitability and business sustainability. This study presents a comprehensive framework for developing and evaluating a predictive customer churn model aimed at supporting the implementation of more...

The Effect of Beauty Influencer Review on Purchase Intention of Viva Cosmetics Serum Skincare Products Mediated by Brand Awareness. Applied business Administration Study Program, Department of Commercial Administration, Politeknik Negeri Jakarta, 2024. In late 2024, the practice of overclaiming by local...

With the deep penetration of artificial intelligence (AI) technology across various industries, enterprises’ promotion of their AI capabilities has increasingly become a crucial means to enhance market competitiveness. However, some enterprises engage in exaggerated or even false propaganda in their...

This study investigates the influence of information quality (IQ) dimensions in dashboard visualization on the accuracy of procurement decision-making within state-owned enterprises (SOEs) in Indonesia. Specifically, it examines four critical IQ dimensions: simplicity of format, ease of operation, data...