Proceedings of the 5th International Conference on Economic Development and Business Culture (ICEDBC 2025)

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Digital Transformation Solutions for the Health Supplement Industry

Authors
Lei Chen1, *, Ziheng Wang1
1Chengdu University of Information Technology, Chengdu, 610103, China
*Corresponding author. Email: 834669328@qq.com
Corresponding Author
Lei Chen
Available Online 26 February 2026.
DOI
10.2991/978-94-6239-604-3_47How to use a DOI?
Keywords
Digital Transformation in Health Supplements; Blockchain Traceability; AI-Personalized Health Services
Abstract

This study examines the digital transformation pathways for China’s health supplement industry through an empirical analysis of 107 consumer questionnaires, identifying three fundamental challenges: a severe trust crisis, product homogenization, and diminishing returns from traditional marketing. The research reveals a decisive shift in consumer behavior toward evidence-based decision-making, with 93.46% of respondents prioritizing blockchain-enabled traceability for establishing product credibility and 91.59% favoring AI-powered health consultants, signaling strong demand for personalized services. Furthermore, the study validates the economic sustainability of these digital solutions, as 82.25% of consumers are willing to pay a premium for digitally-enhanced products, with 76.64% accepting a 5-15% price increase. These findings demonstrate how integrating blockchain transparency with AI personalization can address core industry pain points, offering a viable pathway to rebuild consumer trust and create new value propositions through a “product + digital service” model.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Economic Development and Business Culture (ICEDBC 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
26 February 2026
ISBN
978-94-6239-604-3
ISSN
2352-5428
DOI
10.2991/978-94-6239-604-3_47How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lei Chen
AU  - Ziheng Wang
PY  - 2026
DA  - 2026/02/26
TI  - Digital Transformation Solutions for the Health Supplement Industry
BT  - Proceedings of the 5th International Conference on Economic Development and Business Culture (ICEDBC 2025)
PB  - Atlantis Press
SP  - 454
EP  - 460
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-604-3_47
DO  - 10.2991/978-94-6239-604-3_47
ID  - Chen2026
ER  -