Proceedings of the 5th International Conference on Economic Development and Business Culture (ICEDBC 2025)

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Analysis of Potential Preferences in the Jeans Market Based on Non-negative Matrix Factorization and Business Implications

Authors
Haoxiang Liu1, Xin Luo2, *
1Guangdong Country Garden School, Country Garden, Shunde District, Foshan City, Guangdong, China
2Zhejiang University, 866 Yuhangtang Rd, Hangzhou, 310058, People’s Republic of China
*Corresponding author. Email: 39913954@qq.com
Corresponding Author
Xin Luo
Available Online 26 February 2026.
DOI
10.2991/978-94-6239-604-3_11How to use a DOI?
Keywords
Jeans market; Non-negative Matrix Factorization (NMF); Consumer preference; data-driven decision-making
Abstract

This paper focuses on the jeans market as its research object. Based on the sales data of a specific jeans manufacturing enterprise, the non-negative matrix factorization model is employed to identify potential features in the two dimensions of color and material. Research has found that in terms of color, consumers mainly have three preferences: cool tones, medium and low saturation color series, and classic color combinations. In terms of materials, it is manifested as a preference for the comfort of pure cotton, a balance preference for the mixture of cotton and functional materials, and a comprehensive preference for economic types that consider both comfort and functionality. This article not only verifies the effectiveness and interpretability of the NMF model in data analysis of the clothing industry, but also provides practical references for jeans enterprises in material selection and color matching decisions, production optimization, and enhancement of market competitiveness.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Economic Development and Business Culture (ICEDBC 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
26 February 2026
ISBN
978-94-6239-604-3
ISSN
2352-5428
DOI
10.2991/978-94-6239-604-3_11How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Haoxiang Liu
AU  - Xin Luo
PY  - 2026
DA  - 2026/02/26
TI  - Analysis of Potential Preferences in the Jeans Market Based on Non-negative Matrix Factorization and Business Implications
BT  - Proceedings of the 5th International Conference on Economic Development and Business Culture (ICEDBC 2025)
PB  - Atlantis Press
SP  - 96
EP  - 105
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-604-3_11
DO  - 10.2991/978-94-6239-604-3_11
ID  - Liu2026
ER  -