Proceedings of the International Scientific and Practical Conference on Education, Health and Human Wellbeing (ICEDER 2019)

The Impact of New Educational Standards on Improving the Quality of Professional Student Training

Authors
V V Kornilova, A A Karnauhova, N V Chinnova
Corresponding Author
A A Karnauhova
Available Online January 2020.
DOI
https://doi.org/10.2991/iceder-19.2020.6How to use a DOI?
Keywords
higher education, vocational training, GEF
Abstract

The article addresses the problem of the quality of professional training of future bachelor of advertising and public relations, which is based on isolation from practical reality. Despite the fact that universities have switched to the third-generation federal educational standards, the opinion of industry employers remains the same – improving the quality of students' training. Therefore, it is necessary to provide a practice-oriented orientation of student learning. The article presents a study of the level of professional competence of future bachelor of advertising and public relations. In total, the study involved 12 employers, 6 teachers, 50 students of the department of advertising and public relations. Questionnaires and questionnaires were developed for the first time for the experimental work of the authors. The findings of the results indicate a low self-esteem of students and poor practice-oriented training. It is suggested that the new educational standards will allow to harmonize professional competencies taking into account the views of employers and to choose such methodological approaches to teaching students that will provide practice-oriented orientation.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Scientific and Practical Conference on Education, Health and Human Wellbeing (ICEDER 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2020
ISBN
978-94-6252-890-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/iceder-19.2020.6How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - V V Kornilova
AU  - A A Karnauhova
AU  - N V Chinnova
PY  - 2020/01
DA  - 2020/01
TI  - The Impact of New Educational Standards on Improving the Quality of Professional Student Training
BT  - Proceedings of the International Scientific and Practical Conference on Education, Health and Human Wellbeing (ICEDER 2019)
PB  - Atlantis Press
SP  - 24
EP  - 28
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceder-19.2020.6
DO  - https://doi.org/10.2991/iceder-19.2020.6
ID  - Kornilova2020/01
ER  -