Supplier's commodity pricing model based on non-cooperative game theory

DOI

10.2991/iceeecs-16.2016.221How to use a DOI?

Keywords

E-commerce, Pricing Strategy, Supplier, Competition, Doctor, Cooperation, Coordination

Abstract

With the application of conditional free shipping policy becoming more and more extensive, there are more and more research theories for it. How to confirm free shipping conditions and shipping cost is becoming an important problem faced by e-commerce enterprises. Make example analysis for a series of solutions generated based on algorithm design and C# program design solving model and attain some conclusions: when the product price is within the psychological expectation range of consumers for this product, free shipping threshold is set at the boundary of all product price portfolios and situation of retailer profit jump will happen, in addition, the optimal free shipping threshold should be set around the mean value where the consumer expectation distributes. Of course, the pricing strategy of the optimal delivery service in enterprise is also affected by various factors; its forms are complicated and depend on the specific value of parameters.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mao Yang
PY  - 2016/12
DA  - 2016/12
TI  - Supplier's commodity pricing model based on non-cooperative game theory
BT  - Proceedings of the 2016 4th International Conference on Electrical & Electronics Engineering and Computer Science (ICEEECS 2016)
PB  - Atlantis Press
SP  - 1150
EP  - 1154
SN  - 2352-538X
UR  - https://doi.org/10.2991/iceeecs-16.2016.221
DO  - 10.2991/iceeecs-16.2016.221
ID  - Yang2016/12
ER  -