Silk Road 4.0: Initiative Transformation for Chinese Silk Enterprise

DOI

10.2991/icefs-17.2017.37How to use a DOI?

Keywords

Export-Oriented, China, Silk, Marketing Strategy, II4 (Initiative- Industry 4.0)

Abstract

This paper searches the breakthrough point to improve the current dilemma of Chinese silk enterprises. Creswell (2012) stated that the case study methodology is a qualitative approach that explores one or multiple cases through in-depth data collection from multiple sources. This paper use case studies for inductive reasoning that is feasible for marketing strategies, and provides an upgrading strategy to help Chinese silk enterprises to transform theirmarket positioning and operating modes to obtain better development opportunities.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ning Mao
AU  - Michael McAleer
PY  - 2017/01
DA  - 2017/01
TI  - Silk Road 4.0: Initiative Transformation for Chinese Silk Enterprise
BT  - Proceedings of the 2017 International Conference on Economics, Finance and Statistics (ICEFS 2017)
PB  - Atlantis Press
SP  - 308
EP  - 312
SN  - 2352-5428
UR  - https://doi.org/10.2991/icefs-17.2017.37
DO  - 10.2991/icefs-17.2017.37
ID  - Mao2017/01
ER  -