Proceedings of the 2018 8th International Conference on Education and Management (ICEM 2018)

What Influences User Satisfaction in Virtual Learning Communities? The China Experience

Authors
Huiling Song, Hong Deng
Corresponding Author
Huiling Song
Available Online March 2019.
DOI
https://doi.org/10.2991/icem-18.2019.50How to use a DOI?
Keywords
Virtual Learning Communities, Entropy method, OLS regression, Perceived openness, Satisfaction
Abstract
Virtual Learning Communities(VLCs) are increasingly being used in lifelong learning, however, little is known about what factors affect user satisfaction in VLCs in China. This study analyzes user satisfaction of the VLCs, represented by ZhiHu, Wiki, Guokr and MOOC etc, by analyzing the data of 1140 valid questionnaires collected from universities and colleges. The aims of this study are twofold: (1) to investigate what a cohesive set of factors influence the satisfaction of VLCs, and (2) to discuss the implications for theory and practice, as well as suggestions for future research. The results show that learning outcome expectation, flow of experience,sense of belong,perceived usefulness, perceived interaction and perceived openness all have significant positive impacts on user satisfaction.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2018 8th International Conference on Education and Management (ICEM 2018)
Part of series
Advances in Economics, Business and Management Research
Publication Date
March 2019
ISBN
978-94-6252-684-6
ISSN
2352-5428
DOI
https://doi.org/10.2991/icem-18.2019.50How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Huiling Song
AU  - Hong Deng
PY  - 2019/03
DA  - 2019/03
TI  - What Influences User Satisfaction in Virtual Learning Communities? The China Experience
BT  - 2018 8th International Conference on Education and Management (ICEM 2018)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-18.2019.50
DO  - https://doi.org/10.2991/icem-18.2019.50
ID  - Song2019/03
ER  -