Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)

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The Effect of Co-Creation on the Performance of Indonesian Wholesale Carrier Service Companies

Authors
Edwin Aristiawan1, *, Sucherly2, Sulaeman Rahman Nidar3, Umi Kaltum4
1Doctorate of Management Science, Faculty of Business and Economics, Padjadjaran University.
2Doctorate of Management Science, Faculty of Business and Economics, Padjadjaran University.
3Doctorate of Management Science, Faculty of Business and Economics, Padjadjaran University.
4Doctorate of Management Science, Faculty of Business and Economics, Padjadjaran University.
*Corresponding author. E-mail: edwin.aristiawan88@gmail.com
Corresponding Author
Edwin Aristiawan
Available Online 10 February 2022.
DOI
10.2991/aebmr.k.220204.013How to use a DOI?
Keywords
Co-creation Strategy; Company Performance; Wholesale Carrier Service Company with a Network and Infrastructure Scope
Abstract

This study aims to determine the effect of the co-creation approach on businesses in the Wholesale Carrier Service market, focusing on Network and Infrastructure in Indonesia. This research uses a quantitative causality research design with the sample is 46 Wholesale Carrier Service industry with the scope of Network and Infrastructure in Indonesia. The hypothesis was tested using Partial Least Squares (PLS) to evaluate the association between two latent variables. The findings indicated that the co-creation strategy had a sizable impact on the company’s performance. In general, this document intends to contribute to the strategic planning of the Wholesale Carrier Service organization and serve as a guide for resource allocation to maintain sustainable growth.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
10 February 2022
ISBN
10.2991/aebmr.k.220204.013
ISSN
2352-5428
DOI
10.2991/aebmr.k.220204.013How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Edwin Aristiawan
AU  - Sucherly
AU  - Sulaeman Rahman Nidar
AU  - Umi Kaltum
PY  - 2022
DA  - 2022/02/10
TI  - The Effect of Co-Creation on the Performance of Indonesian Wholesale Carrier Service Companies
BT  - Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)
PB  - Atlantis Press
SP  - 114
EP  - 120
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220204.013
DO  - 10.2991/aebmr.k.220204.013
ID  - Aristiawan2022
ER  -