Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)

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Selection of Detergent Product Brands Using the Fuzzy Analytical Hierarchy Process Method

Authors
Sudin Saepudin1, *, Adhitia Erfina2, Falentino Sembiring3, Arny Lattu4, Sihabudin5
1Nusa Putra University, Sukabumi, Indonesia
2Nusa Putra University, Sukabumi, Indonesia
3Nusa Putra University, Sukabumi, Indonesia
4Nusa Putra University, Sukabumi, Indonesia
5Nusa Putra University, Sukabumi, Indonesia
*Corresponding author. E-mail: sudin.saepudin@nusaputra.ac.id
Corresponding Author
Sudin Saepudin
Available Online 10 February 2022.
DOI
10.2991/aebmr.k.220204.045How to use a DOI?
Keywords
F-AHP; Criteria; SPK
Abstract

Entrepreneurs continue to improve their products, such as detergents, because of the existence of an era like today. According to Toko Rini’s research, there are difficulties in selecting which detergent to use. As a result, the authors investigated the value of Decision Support Systems in assisting buyers of detergent brand products to decide which product brands best meet their demands and criteria. Price, Wangi, Content, Quality, and Packaging are utilized factors. The Fuzzy Analytical Hierarchy Process approach was employed in this study. The Fuzzy AHP technique calculation results show that the alternative (Daia) has the ideal weight value of 1.5960 compared to the other alternatives. As a result, it is safe to say that Daia is the most excellent detergent brand.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
10 February 2022
ISBN
10.2991/aebmr.k.220204.045
ISSN
2352-5428
DOI
10.2991/aebmr.k.220204.045How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Sudin Saepudin
AU  - Adhitia Erfina
AU  - Falentino Sembiring
AU  - Arny Lattu
AU  - Sihabudin
PY  - 2022
DA  - 2022/02/10
TI  - Selection of Detergent Product Brands Using the Fuzzy Analytical Hierarchy Process Method
BT  - Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)
PB  - Atlantis Press
SP  - 403
EP  - 409
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220204.045
DO  - 10.2991/aebmr.k.220204.045
ID  - Saepudin2022
ER  -