Design of Strawberry Fruit Packaging for Agribusiness Small and Medium Enterprises in Cinumpang Village

DOI

10.2991/aebmr.k.220204.046How to use a DOI?

Keywords

Packaging; Strawberries; MSMEs; Cinumpang Village

Abstract

This project, which the Department of Visual Communication Design initiated at Nusa Putra University for SMEs in Cinumpang Village, Sukabumi Regency, West Java, involved lecturers and SMEs in Cinumpang Village Sukabumi Regency, West Java. The community seeks to maximize the agricultural potential of their tourism attractions to increase their productivity. According to data gathered from interviews with garden owners, the area will be transformed into an international tourism and agriculture destination. This is meant to be a source of income for inhabitants and an integrated system. Because the intended market for strawberries was primarily women, an appealing, distinctive, and more feminine design resulted from the Cinumpang Village SMEs’ strawberry fruit package design. With the presence of this packaging, it is envisaged that it will be able to meet the demand for strawberry packing among Cinumpang Village’s MSME agribusinesses.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Krishnanda Raditya Mooduto
PY  - 2022
DA  - 2022/02/10
TI  - Design of Strawberry Fruit Packaging for Agribusiness Small and Medium Enterprises in Cinumpang Village
BT  - Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)
PB  - Atlantis Press
SP  - 410
EP  - 416
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220204.046
DO  - 10.2991/aebmr.k.220204.046
ID  - Mooduto2022
ER  -