Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)

<Previous Article In Volume
Next Article In Volume>

Performance Model Based on Market Knowledge, Product Knowledge, and Entrepreneurship Knowledge Case Study on Basic Food SMES in Sukabumi

Authors
Ujang Setiawan1, *, Yusuf Iskandar2
1Department of Management, Faculty of Economics and Business, Universitas Indonesia
2Department of Management, Faculty of Economics and Business, Universitas Indonesia
*Corresponding author. E-mail: ujang.setiawan_mn18@nusaputra.ac.id
Corresponding Author
Ujang Setiawan
Available Online 10 February 2022.
DOI
10.2991/aebmr.k.220204.019How to use a DOI?
Keywords
Market Knowledge; Product; Entrepreneurial Entrepreneurship; MSME Performance
Abstract

The MSMEs of necessities in Sukabumi Regency are quite fast both in sales and in their development. The researchers in this study aimed to find out how big the influence of market knowledge on the performance of MSMEs was, how much product knowledge affected the performance of MSMEs, find out how much entrepreneurial knowledge had on the performance of MSMEs, and whether the three had a very significant influence on the performance of MSMEs. The method used in this research is a survey method directly to the field by giving a questionnaire, while the data collection technique in this study is a questionnaire. The researchers conducted surveys and research in the Sukabumi Regency area with the targeted target being MSMEs with basic and small scale sizes. Researchers used a sample of 200 basic food SMEs with a sample comparison technique, in this study 12 indicators were converted into questions in a questionnaire with a total of 40 questions. The research data that has been obtained and obtained are then analyzed using the Structural Equation Modeling (SEM) method with the help of the Amos 23 and SPSS 23 software. The researchers in this study got quite good results because market knowledge, product knowledge, and entrepreneurial knowledge turned out to have a significant effect on The performance of MSMEs is proven by the value obtained, which is 47%. These results have been tested for validity with SPSS software before being analyzed using Amos software so that this data has been declared valid.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
10 February 2022
ISBN
10.2991/aebmr.k.220204.019
ISSN
2352-5428
DOI
10.2991/aebmr.k.220204.019How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Ujang Setiawan
AU  - Yusuf Iskandar
PY  - 2022
DA  - 2022/02/10
TI  - Performance Model Based on Market Knowledge, Product Knowledge, and Entrepreneurship Knowledge Case Study on Basic Food SMES in Sukabumi
BT  - Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)
PB  - Atlantis Press
SP  - 180
EP  - 191
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220204.019
DO  - 10.2991/aebmr.k.220204.019
ID  - Setiawan2022
ER  -