Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)

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Decoration Services Business Development Strategy on “Wedding Design Bogor”

Authors
Dinda Apriliani1, *, Sandi Suhendi1, *, Amanna Dzikrillah Lazuardini1
1Management, Faculty of Business and Humanities, Nusa Putra University, Sukabumi, Indonesia
*Corresponding author. Email: dinda.apriliani_mn19@nusaputra.ac.id
*Corresponding author.
Corresponding Authors
Dinda Apriliani, Sandi Suhendi
Available Online 30 August 2023.
DOI
10.2991/978-94-6463-226-2_32How to use a DOI?
Keywords
Strategy Management; SWOT Analysis; QSPM Matrix
Abstract

Wedding Design Bogor (WDB) is a decoration design service business located in the city of Bogor. In addition to the decoration of the wedding event, there are other events such as proposals, birthdays, Thanksgiving, and others. Businesses engaged in the decoration sector generally have problems in responding to fierce competition between decoration businesses in the city/regency of Bogor. The purpose of this study identified internal and external factors in the Bogor Wedding Design decoration service business and formulated alternative strategies and priority strategies. The approach taken in this research is a qualitative approach using the SWOT and QSPM analysis methods. The data used are primary and secondary as well as techniques for data collection using a process of observation, interview, and documentation. The results of the first study on the IFE calculation obtained a total score of 2.80 that Wedding Design Bogor can use or use existing strengths and can minimize existing weaknesses. For the results of the second calculation on EFE, a total score of 2.53 was obtained, meaning that the company does not yet have a strategy to anticipate existing external threats. The third result in the IE matrix shows that Wedding Design Bogor is in cell V, namely Hold and Maintain or maintain and maintain. The fourth result is the QSPM analysis of developing decorations with new variations and innovations by mastering and utilizing technology by obtaining a TAS value of 7.33.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
30 August 2023
ISBN
978-94-6463-226-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-226-2_32How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dinda Apriliani
AU  - Sandi Suhendi
AU  - Amanna Dzikrillah Lazuardini
PY  - 2023
DA  - 2023/08/30
TI  - Decoration Services Business Development Strategy on “Wedding Design Bogor”
BT  - Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)
PB  - Atlantis Press
SP  - 391
EP  - 401
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-226-2_32
DO  - 10.2991/978-94-6463-226-2_32
ID  - Apriliani2023
ER  -