Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)

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Maximum Profit Strategy on MSME DD Tape Uli in Selajambe Sukabumi Regency

Authors
Muhammad Irgi Fadlillah1, *, Rohmat Hidayatulloh1, M. M. Ana Yuliana Jasuni1
1Universitas Nusa Putra Program Study Management,, Sukabumi, Indonesia
*Corresponding author. Email: muhammad.irgi_mn19@nusaputra.ac.id
Corresponding Author
Muhammad Irgi Fadlillah
Available Online 30 August 2023.
DOI
10.2991/978-94-6463-226-2_19How to use a DOI?
Keywords
MSME; Traditional Food; Strategy; SWOT
Abstract

This research aims to create a strategy to increase sales and get the maximum profit from traditional foods produced by MSME DD Tape Uli. The method used in this study uses qualitative methods and data collection techniques through observation, interviews, and literature. The data analysis method used is SWOT analysis through an approach to internal (IFAS) and external (EFAS) factors. The results of the research that has been carried out have very significant strengths. With the results of the observations that have been made, the use of quality raw materials can convince consumers of the product, and the opportunities that are owned can be utilized as well as possible to help increase sales results. Formulation of alternative strategies that have been prepared in accordance with the results of observations and data analysis to be able to help reduce the deficiencies and threats faced by DD Tape Uli MSME.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
30 August 2023
ISBN
10.2991/978-94-6463-226-2_19
ISSN
2352-5428
DOI
10.2991/978-94-6463-226-2_19How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Muhammad Irgi Fadlillah
AU  - Rohmat Hidayatulloh
AU  - M. M. Ana Yuliana Jasuni
PY  - 2023
DA  - 2023/08/30
TI  - Maximum Profit Strategy on MSME DD Tape Uli in Selajambe Sukabumi Regency
BT  - Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)
PB  - Atlantis Press
SP  - 215
EP  - 226
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-226-2_19
DO  - 10.2991/978-94-6463-226-2_19
ID  - Fadlillah2023
ER  -