Consumer Decision-Making Factors in Heavy Equipment Services Analysis CV. Rizky Fadillah

DOI

10.2991/978-94-6463-226-2_13How to use a DOI?

Keywords

Project; tool quality; decision

Abstract

The success of a project is determined by the resources of the equipment because tools serve as the main means of supporting project implementation. The rental system is the choice of project actors to carry out their projects without having to buy equipment at a high cost. The purpose of this study is to determine the factors that influence the decision to use heavy equipment services. The research location is at CV Rizky Fadillah. The data in this study are quantitative and were measured using a Likert scale for 30 respondents. Multiple linear regression is used in the analysis. The decision to use heavy equipment services is influenced by the quality of the equipment and the rental price, while the mobility of heavy equipment has no significant effect on the decision to use heavy equipment services.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Neni Nuraeni
AU  - Hasni Farida
AU  - Fuji Maulana
PY  - 2023
DA  - 2023/08/30
TI  - Consumer Decision-Making Factors in Heavy Equipment Services Analysis CV. Rizky Fadillah
BT  - Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)
PB  - Atlantis Press
SP  - 151
EP  - 161
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-226-2_13
DO  - 10.2991/978-94-6463-226-2_13
ID  - Nuraeni2023
ER  -