Exploration of enterprise supply chain and Its Management under Marketing Perspective

DOI

10.2991/icemaess-15.2016.20How to use a DOI?

Keywords

Marketing, Enterprise, Supply chain, Management

Abstract

Nowadays, market competition is not just pure competition among various enterprises, but supply chain management competition in market economy. Since new changes are taking place in market competition, supply chain management development should be enhanced continuously. So, giving great impetus to supply chain management can boost in-depth implementation of marketing work and then drive sustainable development of the enterprise. This paper sets forth enterprise supply chain under marketing perspective, discusses the important value of supply chain management for enterprise marketing and proposes several countermeasures to enhance supply chain management under marketing perspective.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanmei He
AU  - WeiHua Huang
PY  - 2015/12
DA  - 2015/12
TI  - Exploration of enterprise supply chain and Its Management under Marketing Perspective
BT  - Proceedings of the 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science
PB  - Atlantis Press
SP  - 85
EP  - 88
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-15.2016.20
DO  - 10.2991/icemaess-15.2016.20
ID  - He2015/12
ER  -