The influence of electronic customer to customer interaction on customer loyalty

DOI

10.2991/icemaess-15.2016.111How to use a DOI?

Keywords

big data environment, electronic customer to customer interaction, customer loyalty, perceived value, perceived risk

Abstract

This research constructed a conceptual model in which electronic customer to customer interaction influences their loyally through customer perceived value and perceived risks. Moreover, the measurement scale of relevant variables was established. The authors used the empirical research method to validate the scientificity and rationality of the conceptual model and analyzed the research results. This study provides an instructive insight for enterprise management.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Xue
AU  - Wei Xue
PY  - 2015/12
DA  - 2015/12
TI  - The influence of electronic customer to customer interaction on customer loyalty
BT  - Proceedings of the 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science
PB  - Atlantis Press
SP  - 502
EP  - 506
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-15.2016.111
DO  - 10.2991/icemaess-15.2016.111
ID  - Xue2015/12
ER  -