Discussion on Customer Experience Model of B2C E-commerce Logistics Enterprises Based on TAM Model

DOI

10.2991/icemaess-15.2016.154How to use a DOI?

Keywords

B2C e-commerce logistics enterprises; customer experience; the TAM model

Abstract

The service of E-Commerce logistics enterprises in our country is unable to meet the needs of consumers. The good customer experience can promote consumer s ' perception of the service level of E-Commerce logistics enterprises. The paper elaborates the factors affecting customer experience from website usefulness, website ease of use, transaction costs, customer participation and interactivity, Internet word of mouth five aspects combined with previous research literatures; establishes customer experience model of B2C e-commerce logistics enterprises based on the TAM model and points out the directions for future research

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yilei Pei
AU  - Wanxin Xue
AU  - Dandan Li
AU  - Yong Su
PY  - 2015/12
DA  - 2015/12
TI  - Discussion on Customer Experience Model of B2C E-commerce Logistics Enterprises Based on TAM Model
BT  - Proceedings of the 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science
PB  - Atlantis Press
SP  - 725
EP  - 730
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-15.2016.154
DO  - 10.2991/icemaess-15.2016.154
ID  - Pei2015/12
ER  -