Research on Improving the Service Quality of B2C Cross-Border E-Commerce Enterprises
Zhan Li, Mingli Guo
Available Online 20 December 2019.
- https://doi.org/10.2991/aebmr.k.191217.006How to use a DOI?
- Service quality, B2C, Cross-border e-commerce
- On the basis of reviewing the quality of service and e-commerce service quality by domestic and foreign scholars, based on the SERVQUAL service quality model and the characteristics of B2C cross-border e-commerce enterprises, the paper adjusts the five dimensions of SERVQUAL model and determines B2C. The influencing factors of service quality of cross-border e-commerce enterprises, and targeted strategies for improving service quality, aim to enable enterprises to provide high-quality customer service, while also protecting the legitimate rights and interests of consumers.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhan Li AU - Mingli Guo PY - 2019 DA - 2019/12/20 TI - Research on Improving the Service Quality of B2C Cross-Border E-Commerce Enterprises BT - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019) PB - Atlantis Press SP - 30 EP - 33 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.191217.006 DO - https://doi.org/10.2991/aebmr.k.191217.006 ID - Li2019 ER -