Research on the Online Factors of Second-Hand Houses that Affect Consumers’ Off-Line Viewing

DOI

10.2991/aebmr.k.191217.010How to use a DOI?

Keywords

Online attention, Distance to subway, Length of construction time, Linear regression, Behavioral decision theory

Abstract

Using linear regression model on the combination of behavioral decision theory to analyse the data of second-hand housing in 2505 Beijing districts and 2343 Chengdu districts, explore the amount of second-hand housing online attention, the distance from the subway and build the length of time for consumers offline check the influence of second-hand housing, the study shows that the secondary line of concern, the distance from the subway and build the length of time will have a significant impact on consumers' choice of offline viewing, based on marketing for real estate agents website of second-hand housing to make the corresponding guidance.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yun Tang
AU  - Fu He
AU  - Ling Li
AU  - Huaxue Zhuang
PY  - 2019
DA  - 2019/12/20
TI  - Research on the Online Factors of Second-Hand Houses that Affect Consumers’ Off-Line Viewing
BT  - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)
PB  - Atlantis Press
SP  - 59
EP  - 66
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191217.010
DO  - 10.2991/aebmr.k.191217.010
ID  - Tang2019
ER  -