The Market Expansion of E-Commerce to the Countryside-Taken Cloud Farm Model as an Example
Zhenghe Hao, Qianyi Song, Haiyun Yang
Available Online 20 December 2019.
- https://doi.org/10.2991/aebmr.k.191217.031How to use a DOI?
- E-commerce, agricultural enterprise, business model
- In China, E-commerce, which has extended from cities to the countryside, is an effective and efficient way to transform and upgrade the traditional agricultural production mode by the integration of agriculture and e-commerce, which stimulates the internal vitality of the agricultural industry. Based on the experiences of the “Cloud Farm” model, this paper discusses and summarizes the procedures and advantages of the existing “agriculture + Internet” model, and provides suggestions for future practice, including “down to earth” which means keeping close connection with farmers and front-line staffs and “access to the cloud” which aims by making full use of the internet to integrate relatively independent part of business.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhenghe Hao AU - Qianyi Song AU - Haiyun Yang PY - 2019 DA - 2019/12/20 TI - The Market Expansion of E-Commerce to the Countryside-Taken Cloud Farm Model as an Example BT - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019) PB - Atlantis Press SP - 162 EP - 165 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.191217.031 DO - https://doi.org/10.2991/aebmr.k.191217.031 ID - Hao2019 ER -