Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)

The Market Expansion of E-Commerce to the Countryside-Taken Cloud Farm Model as an Example

Authors
Zhenghe Hao, Qianyi Song, Haiyun Yang
Corresponding Author
Zhenghe Hao
Available Online 20 December 2019.
DOI
https://doi.org/10.2991/aebmr.k.191217.031How to use a DOI?
Keywords
E-commerce, agricultural enterprise, business model
Abstract
In China, E-commerce, which has extended from cities to the countryside, is an effective and efficient way to transform and upgrade the traditional agricultural production mode by the integration of agriculture and e-commerce, which stimulates the internal vitality of the agricultural industry. Based on the experiences of the “Cloud Farm” model, this paper discusses and summarizes the procedures and advantages of the existing “agriculture + Internet” model, and provides suggestions for future practice, including “down to earth” which means keeping close connection with farmers and front-line staffs and “access to the cloud” which aims by making full use of the internet to integrate relatively independent part of business.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Zhenghe Hao
AU  - Qianyi Song
AU  - Haiyun Yang
PY  - 2019
DA  - 2019/12/20
TI  - The Market Expansion of E-Commerce to the Countryside-Taken Cloud Farm Model as an Example
BT  - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)
PB  - Atlantis Press
SP  - 162
EP  - 165
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191217.031
DO  - https://doi.org/10.2991/aebmr.k.191217.031
ID  - Hao2019
ER  -