Research on the Application of Online-to-offline Mode in Agricultural Products E-Commerce Based on New Retail

DOI

10.2991/aebmr.k.191217.050How to use a DOI?

Keywords

Online-to-offline (O2O), Agricultural Products, E-commerce, New Retail

Abstract

With the new normal state of Chinese economy, rural economy has been paid more and more attention. E-commerce of agricultural products is considered as an effective means to solve rural economic problems. At the moment of the rapid development of new retail, the e-commerce modes of agricultural products are constantly showing new changes. Firstly, based on the overview of agricultural products e-commerce and O2O mode, this paper describes the application status and problem of the O2O mode in agricultural products, and puts forward corresponding suggestions for the development of O2O mode of agricultural products e-commerce.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan Wang
PY  - 2019
DA  - 2019/12/20
TI  - Research on the Application of Online-to-offline Mode in Agricultural Products E-Commerce Based on New Retail
BT  - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)
PB  - Atlantis Press
SP  - 272
EP  - 275
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191217.050
DO  - 10.2991/aebmr.k.191217.050
ID  - Wang2019
ER  -