Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)

Research on Tourism Commodity Development of Shandong Province Based on Traditional Tea Culture

Authors
Wei Yue
Corresponding Author
Wei Yue
Available Online 20 December 2019.
DOI
10.2991/aebmr.k.191217.106How to use a DOI?
Keywords
tourism commodity development, traditional tea culture, Shandong Province
Abstract

The development of tea culture in Shandong Province is very rapid, but there are few tea culture tourism commodities that can meet the needs of tourism consumers. Therefore, it is necessary to develop tea culture tourism commodities. At present, there are some problems in the development of tea culture tourism products in Shandong Province, such as single category, lack of cultural connotation, inadequate publicity and lack of brand awareness. In view of the above problems, to develop appropriate tea culture tourism commodities, we should enhance cultural connotation, pay attention to brand development and enrich commodity types.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
20 December 2019
ISBN
10.2991/aebmr.k.191217.106
ISSN
2352-5428
DOI
10.2991/aebmr.k.191217.106How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wei Yue
PY  - 2019
DA  - 2019/12/20
TI  - Research on Tourism Commodity Development of Shandong Province Based on Traditional Tea Culture
BT  - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)
PB  - Atlantis Press
SP  - 584
EP  - 587
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191217.106
DO  - 10.2991/aebmr.k.191217.106
ID  - Yue2019
ER  -