Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)

Research on the Construction of Electric Commodity Brand for Agricultural products—A Case Study of JiaYu County, Hubei Province

Authors
Yang Xu, San-yuan CHEN, Pei-xiang Gao, Wei-qing Chen, Dian XIONG
Corresponding Author
Dian XIONG
Available Online 20 December 2019.
DOI
https://doi.org/10.2991/aebmr.k.191217.182How to use a DOI?
Keywords
Agricultural products, Brand building, Electric goods brand
Abstract
The “no. 1 document” issued by the central government in 2018 emphasizes that it is necessary to further promote agricultural branding, cultivate electronic commodity brands of agricultural products, protect geographical indications of agricultural products, and create a new development pattern of “one village, one product” and “one county, one industry”.The central government attaches great importance to the construction of electronic commodity brand for agricultural products. On the basis of summarizing the present situation of JiaYu county in HuBei province, this paper puts forward some Suggestions on the construction of JiaYu county agricultural products electrical commodity brand according to the problems existing in the construction of JiaYu county agricultural products electrical commodity brand.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Yang Xu
AU  - San-yuan CHEN
AU  - Pei-xiang Gao
AU  - Wei-qing Chen
AU  - Dian XIONG
PY  - 2019
DA  - 2019/12/20
TI  - Research on the Construction of Electric Commodity Brand for Agricultural products—A Case Study of JiaYu County, Hubei Province
BT  - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)
PB  - Atlantis Press
SP  - 1056
EP  - 1059
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191217.182
DO  - https://doi.org/10.2991/aebmr.k.191217.182
ID  - Xu2019
ER  -