Research on the Construction of Electric Commodity Brand for Agricultural products—A Case Study of JiaYu County, Hubei Province
Yang Xu, San-yuan CHEN, Pei-xiang Gao, Wei-qing Chen, Dian XIONG
Available Online 20 December 2019.
- https://doi.org/10.2991/aebmr.k.191217.182How to use a DOI?
- Agricultural products, Brand building, Electric goods brand
- The “no. 1 document” issued by the central government in 2018 emphasizes that it is necessary to further promote agricultural branding, cultivate electronic commodity brands of agricultural products, protect geographical indications of agricultural products, and create a new development pattern of “one village, one product” and “one county, one industry”.The central government attaches great importance to the construction of electronic commodity brand for agricultural products. On the basis of summarizing the present situation of JiaYu county in HuBei province, this paper puts forward some Suggestions on the construction of JiaYu county agricultural products electrical commodity brand according to the problems existing in the construction of JiaYu county agricultural products electrical commodity brand.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yang Xu AU - San-yuan CHEN AU - Pei-xiang Gao AU - Wei-qing Chen AU - Dian XIONG PY - 2019 DA - 2019/12/20 TI - Research on the Construction of Electric Commodity Brand for Agricultural products—A Case Study of JiaYu County, Hubei Province BT - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019) PB - Atlantis Press SP - 1056 EP - 1059 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.191217.182 DO - https://doi.org/10.2991/aebmr.k.191217.182 ID - Xu2019 ER -