Research on the Current Situation of Sports Consumption Industry Under the Background of Great Health
- https://doi.org/10.2991/aebmr.k.201128.046How to use a DOI?
- Sports Consumption, sports industry, current situation
The use of mathematical statistics, literature methods. Starting from the network data and research report of sports consumption industry, this paper summarizes the problems exposed and faced by sports consumption industry through the analysis of consumer groups, consumption items, industrial enterprise status, consumption behavior of e-commerce enterprises and main influencing factors of sports industry. The results show that China’s sports industry has been supported by a great deal of policies in the past decade, and the scale of sports industry has been growing continuously in recent years. The consumption capacity of female users has increased significantly. The new type of sports consumption is developing rapidly. Professional talents and brand core competitiveness are the weaknesses of industrial development. The main contradiction in the development of mass sports is the contradiction between the lack of sports hardware facilities and the increasingly diversified demands of the masses. In the future, the industrial opportunity space will be in the construction of small and medium-sized stadiums and the sales of downstream derivatives.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Tian LI PY - 2020 DA - 2020/11/30 TI - Research on the Current Situation of Sports Consumption Industry Under the Background of Great Health BT - Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020) PB - Atlantis Press SP - 227 EP - 230 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201128.046 DO - https://doi.org/10.2991/aebmr.k.201128.046 ID - LI2020 ER -