Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)

Research on the Current Situation of Sports Consumption Industry Under the Background of Great Health

Authors
Tian LI
Corresponding Author
Tian LI
Available Online 30 November 2020.
DOI
https://doi.org/10.2991/aebmr.k.201128.046How to use a DOI?
Keywords
Sports Consumption, sports industry, current situation
Abstract

The use of mathematical statistics, literature methods. Starting from the network data and research report of sports consumption industry, this paper summarizes the problems exposed and faced by sports consumption industry through the analysis of consumer groups, consumption items, industrial enterprise status, consumption behavior of e-commerce enterprises and main influencing factors of sports industry. The results show that China’s sports industry has been supported by a great deal of policies in the past decade, and the scale of sports industry has been growing continuously in recent years. The consumption capacity of female users has increased significantly. The new type of sports consumption is developing rapidly. Professional talents and brand core competitiveness are the weaknesses of industrial development. The main contradiction in the development of mass sports is the contradiction between the lack of sports hardware facilities and the increasingly diversified demands of the masses. In the future, the industrial opportunity space will be in the construction of small and medium-sized stadiums and the sales of downstream derivatives.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
30 November 2020
ISBN
978-94-6239-283-0
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.201128.046How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Tian LI
PY  - 2020
DA  - 2020/11/30
TI  - Research on the Current Situation of Sports Consumption Industry Under the Background of Great Health
BT  - Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
PB  - Atlantis Press
SP  - 227
EP  - 230
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201128.046
DO  - https://doi.org/10.2991/aebmr.k.201128.046
ID  - LI2020
ER  -