Research on the Format Structure of New Retail Era From the Perspective of Artificial Intelligence

DOI

10.2991/aebmr.k.201128.085How to use a DOI?

Keywords

Artificial intelligence, new retail, format structure

Abstract

With the rise of the concept of “new retail” proposed by Jack Ma in 2016, driven by artificial intelligence technology, the new retail format has set off the trend of “intelligent new retail”. At present, artificial intelligence technology runs through the new retail supply chain, creating the “unmanned new retail” mode, and realizing cost reduction, efficiency improvement, deepening upgrade and better consumption experience. However, the market sales structure of intelligent new retail formats is mixed with worries, and the development of regional new retail formats is not balanced. In view of this, this paper, based on the artificial intelligence perspective, discusses the wheel of “new retail” driven by artificial intelligence, further analyzes the development pattern of the new retail format structure, and proposes the road to optimize the structure of intelligent new retail format.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Han Wang
PY  - 2020
DA  - 2020/11/30
TI  - Research on the Format Structure of New Retail Era From the Perspective of Artificial Intelligence
BT  - Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
PB  - Atlantis Press
SP  - 444
EP  - 447
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201128.085
DO  - 10.2991/aebmr.k.201128.085
ID  - Wang2020
ER  -