Analysis on Online Shopping Under Prisoner’s Dilemma

DOI

10.2991/aebmr.k.201128.016How to use a DOI?

Keywords

Prisoner’s Dilemma, online shopping, temptation of betrayal, credibility in online shopping, advises for online sellers

Abstract

Prisoner’s Dilemma refers to the situation where different individual decision makers always have an incentive to choose the way that creates a less than optimal outcome for the other individual. Online shopping is one of the situations that involves Prisoner’s Dilemma. Thus, analyzing and understanding the real-life situation of Prisoner’s Dilemma in online shopping and giving advises to online sellers according to the analysis of the online credibility is extremely important. That is why this study is conducted in the first place. By now, the main cause of the dilemma in online shopping is that both the consumer and the seller have the tendency to betray the transaction and to gain the maximum profits for themselves after establishing a dilemma table and analyzing the choices of buyers and sellers. Since Prisoner’s Dilemma is discovered to exert negative effect on both side of the deal, general advises for sellers to establish credibility have been proposed in this paper, including spreading out the signals that shows their reliability.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Roger Li
PY  - 2020
DA  - 2020/11/30
TI  - Analysis on Online Shopping Under Prisoner’s Dilemma
BT  - Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
PB  - Atlantis Press
SP  - 80
EP  - 83
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201128.016
DO  - 10.2991/aebmr.k.201128.016
ID  - Li2020
ER  -