Research on the Market Expansion Strategy of Tourism Enterprises Under the Background of Big Data

DOI

10.2991/aebmr.k.201128.051How to use a DOI?

Keywords

Big data, tourism enterprises, market expansion, marketing

Abstract

Based on the rapid development of technologies, big data has begun to be applied in various industries. Under the background of information data, the market structure of the tourism industry has changed, and competition based on big data technology has also begun. Traditional offline tourism companies strive to find their own characteristics and development directions, and online tourism platforms also quickly occupy the tourism market with price advantages. Tourism companies need to rely on innovative data technology to seek new market expansion. More and more tourism companies are beginning to study big data and its application. The data comes from Internet data, business data and tourism companies’ own data. Based on the development status of tourism enterprises in the context of big data, this article analyzes the main problems facing tourism enterprises, proposes the use of big data for precise positioning and gives strategic suggestions, and relies on internet thinking models and innovative marketing models to achieve sustainable development.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yifan Ren
AU  - Xirui Huang
PY  - 2020
DA  - 2020/11/30
TI  - Research on the Market Expansion Strategy of Tourism Enterprises Under the Background of Big Data
BT  - Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
PB  - Atlantis Press
SP  - 258
EP  - 261
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201128.051
DO  - 10.2991/aebmr.k.201128.051
ID  - Ren2020
ER  -