Shift Towards Vegan in China During COVID-19: An Online Behavioral Survey Study

DOI

10.2991/aebmr.k.201128.059How to use a DOI?

Keywords

Behavioral economics, vegetarian, habits, social pressure

Abstract

This paper investigates why Chinese people are shifting towards a more plant-based diet after the COVID-19 pandemic by analysing the online results obtained from 146 Chinese people all over the world. Reasons included social stigma, and that vegetables are healthier, safer, and better for weight loss. The results show that inside China, there was an actual increase in vegetable intake, but deviated from the hypothesis that social stigma can be a significant driver. The results show that people seem to change due to their willingness to lose weight and in the concern of safety issues more than social stigma.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yaran You
PY  - 2020
DA  - 2020/11/30
TI  - Shift Towards Vegan in China During COVID-19: An Online Behavioral Survey Study
BT  - Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
PB  - Atlantis Press
SP  - 298
EP  - 303
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201128.059
DO  - 10.2991/aebmr.k.201128.059
ID  - You2020
ER  -