Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

Application Research Based on GSP Auction Mechanism

Authors
Qin Cao1, , Yucheng Jiang2, , Yingfei Zhou3, *,
1International Academy, China Agricultural University, Beijing, China
2Changsha Hunan Guangyi Experimental Middle School, Hunan, China
3Adam Smith School of Business, University of Glasgow, Glasgow, United Kingdom

These authors contributed equally.

*Corresponding author. Email: yingfei.zhou@ucdenver.eduGlasgow
Corresponding Author
Yingfei Zhou
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.131How to use a DOI?
Keywords
GSP; VCG; Experimental simulation results; Actual profitability; Real market distribution
Abstract

In order to better choose a suitable auction method and achieve the best overall return, this paper compares and analyses Generalized-Second position (GSP) from the three aspects of experimental simulation results, actual profitability and real market distribution based on the advantages and disadvantages of the two different auction mechanisms of GSP and Vickrey–Clarke–Groves (VCG). The two auction mechanisms of VCG are combined with real data for comparative analysis. Research shows that in actual profitability and reality, the “profitability” of GSP is better than that of VCG, and the GSP auction environment is more suitable for the current network.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
10.2991/assehr.k.211209.131
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.131How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Qin Cao
AU  - Yucheng Jiang
AU  - Yingfei Zhou
PY  - 2021
DA  - 2021/12/15
TI  - Application Research Based on GSP Auction Mechanism
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 801
EP  - 807
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.131
DO  - 10.2991/assehr.k.211209.131
ID  - Cao2021
ER  -