How Consumer Behaviors Shape Digital Marketing

DOI

10.2991/assehr.k.211209.118How to use a DOI?

Keywords

digital marketing; consumer behavior; automobile; digital communication

Abstract

With the rapid development of technology and Internet, the whole world is turning into a new era-digital age. Meanwhile, one of the most critical changes is that digital development creates a great evolution between consumers and enterprises. Consumers are updating their consumption behaviors or habits under the digital environment, digital marketing is adjusted to attract new consumer group by various strategies on different platforms, such as user experience or electronic of mouth. Due to the great changes of consumer behavior, differences is shaped between traditional marketing and digital marketing, especially the pandemic has dramatically accelerated the changes. This paper will focus on the shift of consumer behavior in digital era and previously, and the reasons for such shift.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Jiarui Zhou
PY  - 2021
DA  - 2021/12/15
TI  - How Consumer Behaviors Shape Digital Marketing
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 712
EP  - 716
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.118
DO  - 10.2991/assehr.k.211209.118
ID  - Zhou2021
ER  -